Around 8 years ago search engine giant, Google partnered with Shopify for online shopping expansion. It integrated with Shopify to give a wider platform to the 1.7 million merchants on Shopify and the results were very effective.
The integration brought 76% of online rental ad spend to the merchants and 65% of Google search clicks on their products.
But what actually is Shopify Google shopping and how merchants can use it to gain benefit?
What is google shopping?
The shopping list or Product listing ads (PLAs) that you see while searching for a product online is a feature of Google’s shopping list.
This optimal search result with images and price appears after a set of keywords is entered. This is a great way for online shoppers to get direct product results without actually clicking on any URL.
85% of online shoppers click these ads and it helps merchants to get a lot of organic traffic.
Benefits of Google-Shopping for Shopify
Setting up a shopping feed has a lot of benefits and some of them are listed here:
1. Generates Highly-Targeted Traffic
If you have a well-planned SEO strategy for ads then you can gain a lot of high organic traffic from Google shopping. But to achieve the desired result you need to work on the broad match, phrase match, exact match, negative keywords, broad match modifier, and many more factors.
2. Expands potential customer reach
The integration can help get a high rank on SERPs and expand your customer reach. This expanded customer reach can help you double the rate of your potential customer and click-through rates (CTR).
3. High Return On Advertising Spend (ROAS)
It is obvious that if you will spend the money on ads you expect profitable returns, Google and Shopify integration helps brands achieve that goal.
ROAS is the measure of effective advertising efforts, the higher it will be the more revenue the brand can generate from its ad spend. Proper monitoring and management of ROAS can help improve your overall digital advertising performance.
4. Easily manageable
Management is the plus point of this integration. The whole management system lies in the hand of the merchant or his marketer.
You can modify your ad campaign in any way. You can also take the help of a freelance Shopify developer to make these ads more compelling or add, delete, modify, tweak, increase or decrease anything in your running campaign.
The easy management makes the system more convenient and faster for the sellers and they can boost up their sales using a creative shopping campaign. An updated product feed will help the crawler rank on the search engine ranking page and you can take the help of a freelance web developer for this.
There is no need for separate ad campaigns for different products. Multiple products can be tasked through one ad campaign, you just need to make smart and judicious decisions.
5. Better Data and analysis
Ad campaigns produce effective results and these results can be measured to enhance the accuracy and impact of these campaigns.
It offers a different Matrix to generate customized data reports to better understand these campaign performances. Tools like benchmark bidding can be used to compare the bids of all advertisers and set a perfect price for your product.
The most effective advantage of these ads is that you do not need to go on another platform to create an ad campaign. You can easily create an ad campaign using your Shopify platform.
Google shopping Shopify setup
You can follow these simple steps to create a setup but before that let’s know its requirements.
Requirements for setup:
- You need to get started by activating your Google merchant account and then link it to your Google Ads account to set up your campaign.
- Follow all the given shopping ad policies and ad policies.
- Make sure that your product is always updated.
The step-by-step process for Shopify Google shopping setup
- Create a Google Merchant Center account or log in if you already have one.
- Fill in all of your tax details.
- Create a shipping process.
- Verify and claim your website’s ownership.
- Link your merchant center account to your Google Ads account.
- Use product data feeds to add your products. Using a third-party app, you can easily add multiple products at once.
Now you can create your ad campaign and reach millions of customers through Google ads.
It is one of the most cost-effective and easy solutions to reach customers and grow your business. All you need is a proper marketing plan and a good SEO strategy for your website.
Meta: Shopify Google shopping has been very helpful for Shopify merchants to boost their sales and reach more audiences in a cost-effective way.